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Undergraduate Programs


Communication (B.S.)
The communication degree prepares students to be effective communicators in many professional settings. Graduates can expect to find or to create jobs in areas such as corporate e-learning, general corporate management, health management, human resources, marketing, public relations, sports information, and technical communication. Communication graduates also may hold jobs as communication consultants, editors, event planners, political campaign leaders, public affairs officers, public information officers, publication designers and editors, speech writers, and Web site designers.

The program emphasizes communication theory and practice in the creation, development, presentation, and evaluation of coherent messages. Students will use communication technologies to create publications (newsletters, brochures, flyers, news releases, communication plans), design web resources, plan events, and manage projects.

The concentration area provides students with the flexibility to select courses that will focus their professional career preparations.

Communication B.S. Program Outcomes

  • Demonstrate proficiencies in applying theory, listening, reading, speaking, and writing in the profession;
  • Demonstrate technology proficiencies in computer applications, including graphic design and Web page development;
  • Demonstrate critical thinking and problem-solving skills, including analyzing, interpreting, and evaluating applied communication;
  • Demonstrate proficiencies in interpersonal and group processes, conflict management, collaboration, team building, and leadership;
  • Demonstrate understanding of the ethical behavior practiced in the profession;
  • Demonstrate awareness and sensitivity required for communicating in culturally diverse groups.

 

 
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